UBC CLF Background

The UBC CLF, or “Common Look and Feel,” is a web design framework that supports the University’s Brand Identity and online reputation by providing a common look, feel, and functionality to UBC websites.

Developed by Communications & Marketing, the design of the UBC CLF is the result of ongoing consultation among our target audiences and stakeholder groups such as the Web Advisory Council and UBC’s communications and web professionals.

The concept of the UBC CLF was first realized in 2003. Since then, there have been numerous iterations leading to its latest version, 7.0, released in September 2012, and a number of design and usability improvements which address the evolving needs of UBC’s many audiences.

Version 7.0’s most remarkable feature is an integrated Responsive Web Design framework that adjusts or responds to a user’s viewport. More simply, all websites with the new CLF will be compatible with all device platforms and form factors, ranging from desktop computers to tablets and smartphones.

This is a significant evolution as it addresses a growing trend of mobile device usage, which is expected to exceed traditional desktop computer usage in 2014.

Faculty of Education CLF

The Faculty of Education CLF is built within the UBC CLF and adheres to all of its requirements and recommendations. In addition, the Education CLF is built on the popular WordPress platform for ease of use and maintenance.

Visually, a common look and feel unifies all Faculty of Education websites into refined, modern, sustainable user interfaces. Each department and unit website will have a clean and well-defined department/unit branding, giving site owners more time to focus on important matters such as content development and content strategy.

Technologically, switching all sites to a unified platform will create a community of practice for WordPress users in the Faculty, which means co-workers can learn from and support each other. WordPress will also refine the process of maintaining, creating, and editing content, allowing for smoother backend updates and maintenance. WordPress is supported by UBC’s Centre for Teaching and Learning Technology (CTLT) and it also has a large global community of support, which means learning material can be easily sourced.